Consumer Protection Lawyers

On a daily basis, consumers are bombarded with advertisements showcasing the positive and alluring qualities of various food and beverage products. The producers of these products in the food and beverage industry are governed by state and federal laws that prohibit them from misleading or deceiving their potential customers. Unfortunately, some companies break these laws through false advertising and product labeling because their products may actually be dangerous or damaging to the health of the consumer.

From the marketing of these products, one would never imagine that they could be unhealthy or dangerous for consumption. Products that have been labeled as “natural” make many consumers believe that they are healthy and good for them to consume. These products actually often contain large amounts of preservatives, sodium, and sugar. Sifting through all of the deceptive marketing can be difficult, and the products that mislead consumers may end up causing serious harm.

If you or a loved one have purchased a food or beverage product that was deceptively marketed, you may be eligible to file a class action lawsuit against the company that misled you into purchasing their product.

Contact the experienced consumer protection lawyers at Nelson & Nelson in Belleville, Illinois for a free, no-obligation consultation to discuss your case.

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Types of Consumer Protection Claims

Consumer fraud class action lawsuits encompass the different types of deceptive marketing practices used in the food and beverage industry. Customers have the right to expect fair and truthful advertising in order to make well-informed decisions about the products they purchase.

Whether a customer purchased a product under false pretenses due to the advertising that they saw or heard or a customer bought a product thinking it was healthy due to a misleading label, that consumer can seek to be compensated by the company that sold the products for it’s deceptive, unfair, and false merchandising practices.

A class action lawsuit may be filed on behalf of the plaintiff or plaintiffs who were seriously affected. Courts may require that the offending company pay financial compensation. The company may also be forced to refrain from any further false or misleading advertising or to publish advertisements or notices that correct the misleading or false advertisements.

False Advertising

One form of deceptive marketing that is often seen but prohibited by state and federal consumer protection laws is false advertising. False advertising may be seen in newspapers, magazines, emails, online ads, and other types of written materials or media, TV or radio ads, and billboards. With so many options for the distribution of false advertisements, companies have developed a number of strategies and techniques to employ this scheme. These include:

  • Bait and switch ads
  • Ads that fail to disclose material information
  • Ads that falsely portray products as better than others of their kind
  • Ads that consumers may find confusing when it comes to the identity, seller, or manufacturer of the product
  • Misrepresentation or confusion of a product’s cost
  • Failure to disclose or a misleading representation of added costs associated with the purchase of a product

This is not an exhaustive list of the methods by which companies may falsely advertise their products, but these techniques are illegal and any losses incurred because of them should be compensated by the company.

Misleading Labels

As a consumer walks through the grocery store, they will likely be reading labels for the products that they want to purchase. Many people choose to buy products based on the labeling because they are advertised as healthy or natural. Unfortunately, many of these labels and the terms they use are misleading, and they prey on the fears of consumers for eating or drinking something unhealthy. Some of the most commonly seen misleading labels include:

  • Farm fresh
  • Natural
  • Non-GMO
  • Organic
  • Naturally sweetened
  • Healthy
  • Gluten-free

When consumers buy these products with the expectation that they are healthy for themselves and their families, they may actually be putting their families at risk. For example, products that are labeled as “all-natural” sound great for the consumer because they believe they are avoiding chemicals, preservatives, and unnatural ingredients. However, there are “natural” ingredients that are quite harmful as well, such as the cancer-causing chemical glyphosate. While this is a natural substance, it can be very dangerous to consume, and companies that label products that contain this chemical as “natural” are certainly misleading their customers.

In 1966, the federal Fair Packaging and Labeling Act was passed, which requires the labels on consumer products to state the:

  • Identity of the product
  • Name and place of business of the manufacturer, packer, or distributor
  • Net of quantity of content (in metric and U.S. units)

With these requirements in place, consumers are meant to feel safer when purchasing products because there should be less chance to be misled or fall for false advertising.

How Our Consumer Protection Attorneys Can Help

Big businesses that engage in deceptive marketing tactics and techniques for their food and beverage products need to be held accountable for the possible harm that their products may cause. However, large corporations have a team of lawyers on their payroll ready to defend their clients in court in the event of a lawsuit. Because of this, it is integral that you as the consumer do not attempt to take on a consumer protection lawsuit without the expertise of an experienced law firm. At Nelson & Nelson, we have the skills, knowledge, and experience to provide you with strategic guidance for your case and to help you fight for fair compensation to make up for monetary losses incurred by deceptive marketing.

Our attorneys have spent the last several years successfully representing consumers in deceptive marketing claims, and we can help you fight for the compensation you deserve. We have the knowledge and skills to take on complex class action cases. We understand what criteria must be met for a class to be certified and how to represent that class in the best possible way. Our experienced consumer rights attorneys are here to represent you in your case in Illinois or Missouri.

Contact Our Illinois and Missouri Consumer Protection Lawyers

At Nelson & Nelson, we are proud to serve clients throughout southern Illinois and into the city of St. Louis, St. Louis County, St. Charles County and beyond. We understand how challenging it can be to incur injuries or losses as a result of a corporation’s deceptive marketing techniques, and we are here to help you fight for justice and fair compensation.

If you or a loved one believe that deceptive marketing led to losses or injuries, you need the legal guidance and defense of an experienced consumer protection lawyer such as ours at Nelson & Nelson. Contact us today to schedule a free, no-obligation consultation.

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